In today's world, where attention is the most valuable commodity, the literary elite are confronted with a significant challenge: the threat of irrelevance. Rather than adapting to the changing landscape, they have skillfully orchestrated a perpetual state of crisis surrounding literature. By continuously declaring the death of reading, the decline of the novel, and the imminent collapse of cultural standards, they position themselves as the final defenders of civilization. This strategy, while brilliant, is also deeply cynical, serving primarily as a means of self-preservation.
This rhetoric is pervasive. Esteemed novelists write op-eds lamenting that "no one reads seriously anymore." Professors bemoan the shrinking attention spans of students "addicted to their screens." Critics publish think pieces proclaiming the novel obsolete. However, this collective expression of despair is not an objective assessment of the cultural environment; it is a calculated performance of anxiety intended to bolster their own status. If reading is indeed in crisis, then we undoubtedly need experts to guide us. If the novel is dying, then we must heed the advice of those who claim to know how to save it. The underlying message is clear: without them, culture falls apart.
This narrative conveniently overlooks the vibrant, dynamic, and immensely popular literary culture thriving online. While the literary elite fret over the loss of a singular, authoritative canon, millions of readers are creating countless micro-canons on platforms such as #BookTok and #Bookstagram. They engage passionately with books—often genre fiction, young adult literature, and self-published works that are explicitly dismissed by the establishment—with an enthusiasm and scale that would be the envy of any Manhattan literary salon. The true crisis is not that people are not reading; it is that they are reading the "wrong" things, outside the approved channels.
The gatekeepers of the traditional literary world are scrambling to harness this energy without relinquishing control. Observe how Hollywood's literary elite quickly option viral BookTok novels, not out of genuine appreciation, but out of a desperate need to connect with an audience they no longer know how to reach independently. Newspapers are hiring "internet culture" reporters to decipher these unfamiliar new trends. These institutions are attempting to assimilate the rebellion, to become the curators of the emerging culture, thereby maintaining their position at the top of the cultural hierarchy.
However, the genie is out of the bottle. The very concept of a centralized cultural authority is antithetical to the digital age. The continuous hand-wringing about a "crisis" is merely the sound of a privileged class recognizing that their power is dissipating. The reality is that literature is not dying; it is more alive and accessible than ever before. Its pulse is no longer gauged by the rhythms of the New York Review of Books or the syllabi of Ivy League universities. Instead, it is measured in likes, shares, and the fervent recommendations of a community of readers who have finally realized they do not need a cultural priesthood to experience literary revelations.